Business & Finance: “Its all about the people.” CEO Q+A: Vicky Brown, Cool Planet Experience

In our next CEO Q+A, Vicky Brown of Cool Planet Experience speaks to us about climate change, becoming globally recognised and building an effective team.

Q. What are your main priorities and goals in your role?

The purpose of Cool Planet is to accelerate planet positive impact, behaviour and new lifestyle choices for everyone. To deliver this, we need to become a globally recognised, respected and trusted brand that brings exciting, diverse and innovative ‘planet positive’ initiatives to all people. As a new experience that has been open for one year, our priorities are clear – to build an effective and innovative team, to achieve scale nationally, to implement the strategic plan for international roll out, to continue to build a strong recognised, trusted brand and the values that underpin it whilst at the same time achieving financial sustainability.

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